Look More Established
Give prospective patients a professionally produced educational resource associated with you and your clinic.
Patient Education + Authority Positioning
Become the Trusted Advisor in Your Market.
Give prospective patients something they can read, understand, keep, and share — while positioning your clinic as the knowledgeable resource they trust before they ever sit down for a consultation.
The Trusted Advisor Authority Program gives healthcare professionals a professionally designed patient-education booklet customized to their clinic, along with digital and authority-building assets they can use throughout their marketing.
$4,000One-time investment
Actual pages from Trusted Advisor booklets produced for participating clinics.
Your Patients Are Researching You Before They Decide to Trust You.
Most prospective patients need more than an advertisement. They need to understand:
- Who you are
- Why your approach is different
- What you look for
- How Functional Health works
- What they can expect
- Why they should take the next step
The Trusted Advisor Authority Program gives your clinic a professional educational asset that helps answer those questions before and after the first conversation.
Help Patients Understand Your Approach
Explain Functional Health concepts in clear language so patients arrive better informed and prepared for the conversation.
Stay in Their Hands After the Conversation
Unlike an advertisement that disappears, a physical booklet can be read, shared, revisited, and used throughout the patient decision process.
Everything You Need to Turn Education Into Authority.
Customized Trusted Advisor Booklet
- Professionally designed patient-education booklet
- Customized doctor and clinic section
- Clinic contact information
- Personalized call to action
- Clinic branding where appropriate
250 Printed Copies Included
Start with 250 professionally printed copies ready to use in your clinic, workshops, community events, and patient marketing.
Digital PDF Edition
Receive a digital version that can be used in email follow-up, lead nurturing, website campaigns, and patient education.
Authority Article
A professionally written article designed to reinforce your expertise and authority positioning.
Media / Digital Distribution
Digital distribution of the authority article through the current publishing and media distribution network.
Patient Marketing Usage Strategy
Learn how to use your Trusted Advisor booklet throughout the patient journey instead of letting it sit on a shelf.
Media and digital distribution is provided through the current publishing and distribution network. Specific outlets, placements or publication results are not promised or guaranteed.
One Booklet. Multiple Ways to Build Trust.
Workshops
Give every attendee a copy and use the booklet to reinforce what you teach.
New Patient Leads
Send or give prospects educational material before their consultation.
New Patient Packets
Include it as part of the clinic's patient onboarding experience.
Dinner Talks and Lunch-and-Learns
Use it as a take-home authority piece after educational events.
Community Events
Give prospects something more meaningful than a brochure or business card.
Email Follow-Up
Send the digital PDF after inquiries, workshops, and consultations.
Website Lead Generation
Offer the digital guide as an educational download when appropriate.
Referral Partners
Give copies to professionals and organizations that may refer patients to the clinic.
Don't Just Tell People What You Do. Teach Them Why It Matters.
A Trusted Advisor does more than advertise services. A Trusted Advisor helps people understand their problem, see their options more clearly, and make better-informed decisions.
Advertisement
“Here's what we do.”
Education
“Here's what you should understand.”
Authority
“Here's why patients trust us to guide the conversation.”
Educate→Build Trust→Create Authority→Start the Conversation
Make It Yours.
The base educational system is professionally developed by Barlow Brain and Body Institute. The participating clinic receives personalized authority elements so the finished piece speaks directly to its own market.
- Doctor / clinician name
- Professional credentials
- Professional bio
- Clinic name
- Clinic contact information
- Website
- Phone number
- Practice focus
- Personal introduction
- Clinic call to action
- Appropriate photographs
- Branding elements
Participating clinicians receive customized authority sections within the publication. Authorship of the underlying Trusted Advisor publication remains as stated in the program agreement.
From Enrollment to Your Clinic.
Enroll
Secure the Trusted Advisor Authority Program.
Customize
Provide clinic information, biography, professional photos, contact information, and positioning details.
Approve
Review the customized materials before final production.
Launch
Receive your printed and digital assets and begin using them throughout your patient marketing.
Trusted Advisor Authority Program
$4,000One-time investment
- Customized Trusted Advisor booklet
- 250 initial printed copies
- Custom clinician / clinic section
- Digital PDF
- Authority article
- Media / digital distribution package
- Patient marketing usage strategy
Additional booklet reprints may be purchased separately.
Want to go even further?
Don't Just Be the Trusted Advisor. Become the Published Author.
Published Author Program
Become the Author in Your Market.
For clinicians ready to build an even greater level of authority, BBI can help develop a professionally produced book around your market, philosophy, expertise, and ideal patients — using the strategic model behind the patient-education publishing of Dr. Andy Barlow, NSMD, built instead around you.
Trusted Advisor
A customized patient-education authority piece.
Published Author
A professionally developed book built around your expertise and market.
Move from
“I provide this service.”
to
“I wrote the book on this problem.”
Explore the Published Author ProgramBuilt on the Barlow Brain and Body Institute Approach to Patient Education.
BBI has spent years translating complex Functional Health concepts into language patients and healthcare professionals can understand and use. The Trusted Advisor Authority Program applies that same education-first philosophy to help participating clinicians communicate their own value more effectively.
Dr. Andy Barlow, NSMDDirector of Research and EducationBarlow Brain and Body Institute
Become the Resource Patients Remember.
Give prospective patients something more valuable than another advertisement — give them education they can understand and an authority they can trust.
$4,000
One-time
The Trusted Advisor Authority Program is a patient-education and marketing program. It does not confer a professional license, specialty designation, or certification, and no specific patient, practice, or publication results are guaranteed.