Barlow Brain and Body Institute
Barlow Brain and Body Institute

The Functional Health Framework is coming soon

The Functional Health Clinic Framework

A practical 9-step system to ATTRACT the right patients, CONNECT with them more effectively, and HELP them through a more complete functional health approach — delivered in three 6-hour live workshops.

Built for healthcare professionals who want better patient acquisition, clearer communication, stronger clinical understanding, and a more repeatable system for implementing functional health in practice.

3 Live Workshops6 Hours Each18 Hours of Education
View Upcoming Workshops Explore Functional Health Training
Workshop 1 6-Hour Live Workshop

Attract

How to Get the Right Patients Into Your Clinic

Learn practical ways to get attention, create patient opportunities, and become a trusted healthcare resource in your community.

Covers Framework Steps 1–3

Part 1 — Getting the Right People's Attention

  • Identifying who you want to help
  • Understanding what patients actually care about
  • Creating clearer messaging
  • Hooks
  • Offers
  • Positioning
  • Condition-specific messaging
  • Getting attention without sounding overly promotional

Part 2 — Turning Attention Into Appointments

  • Calls to action
  • Lead capture
  • Landing pages
  • Phone follow-up
  • SMS
  • Email
  • Appointment setting
  • Improving conversion from inquiry to appointment

Part 3 — Becoming the Trusted Expert in Your Community

  • Educational marketing
  • Community workshops
  • Dinner talks
  • Lunch-and-learns
  • Gyms, churches and senior centers
  • Community organizations
  • Professional partnerships
  • Events
  • Social media education

Primary takeaway

Know who you want to reach, how to get their attention, and how to turn that attention into patient opportunities.

Workshop 2 6-Hour Live Workshop

Connect

How to Understand the Patient and Communicate the Plan

Learn how to create better patient conversations, perform a more complete assessment, and clearly explain what you find.

Covers Framework Steps 4–6

Part 1 — Having a Better Patient Conversation

  • Better consultations
  • Patient history
  • Asking better questions
  • Understanding goals
  • Understanding previous care
  • Listening
  • Establishing trust
  • Identifying what matters most to the patient

Part 2 — Building a Better Patient Assessment

Practical concepts to build a better working understanding of the information in front of you — no specialty designation required.

  • Neurological assessment
  • Physical examination
  • Brain-body-gut assessment
  • Functional testing
  • Bloodwork
  • Clinical observations
  • Connecting findings
  • Pattern recognition
  • Clinical reasoning

Part 3 — Explaining What You Found and Building the Care Plan

  • Report of findings
  • Explaining complicated information simply
  • Helping the patient understand their findings
  • Connecting symptoms with findings appropriately
  • Recommendations
  • Building care plans
  • Setting expectations
  • Answering questions
  • Helping patients make informed decisions

Primary takeaway

Listen better. Assess more completely. Explain clearly.

Workshop 3 6-Hour Live Workshop

Help

How to Build and Deliver Functional Health Care

Learn how functional medicine, functional neurology, and clinical implementation can come together in a practical patient-care model.

Covers Framework Steps 7–9

Part 1 — Understanding the Brain, Nerves and Movement

The objective is a practical working understanding of neurological function — participants do not become functional neurologists.

  • Brain-body communication
  • Central and peripheral nervous system
  • Autonomic nervous system
  • Sensory pathways
  • Motor pathways
  • Neuroplasticity
  • Neuropathy
  • Pain
  • Movement
  • Rehabilitation

Part 2 — Understanding Metabolism, Gut and Cellular Health

The objective is a practical working understanding of how these systems may interact — participants do not become functional medicine physicians.

  • Functional medicine
  • Metabolism
  • Blood sugar
  • Inflammation
  • Gut-brain connection
  • Gut health
  • Mitochondria
  • Cellular energy
  • Oxygen
  • Nutrition
  • Sleep
  • Stress
  • Lifestyle

Part 3 — Building Your Functional Health Program

  • Bringing clinical findings together
  • Designing a clinic program
  • Care strategies
  • Appropriate technology integration
  • Patient journey
  • Packaging
  • Pricing
  • Staff roles
  • Staff training
  • Follow-up
  • Patient education
  • Clinic systems
  • Implementation

Primary takeaway

Understand functional health and build a practical system for delivering it in your clinic.

18 Hours. 3 Practical Workshops. One Complete Framework.

Workshop 1

Attract

How to Get the Right Patients Into Your Clinic

6 Hours

Workshop 2

Connect

How to Understand the Patient and Communicate the Plan

6 Hours

Workshop 3

Help

How to Build and Deliver Functional Health Care

6 Hours

3 Workshops × 6 Hours = 18 Hours of Functional Health Education

Attend Live Onlineor Attend Live In Person
View Upcoming Workshops
The Functional Health Clinic Framework: a 9-step system across the Attract, Connect and Help pillars

BBI education is designed for healthcare professionals and does not confer a new professional license or specialty designation. Participants should apply all training within their education, licensure, and professional scope of practice.

AttractConnectHelp

Get their attention. Understand what they need. Build a system to help.

View Upcoming Workshops